We all know that well lit retail outlets attract more clientele at night. Folks, especially women feel safer in a well lit environment. Indeed, studies and surveys show that it is actually safer and humans seem to inherently know this. Perhaps, the reasoning has to do with the basic "crime triangle" - that is to say for a crime to occur you need three things;
1. A Perpetrator (criminal)
2. A Location
3. An Opportunity
A brightly lit shopping center, strip mall, gas station, car wash, or convenience store tends to remove the opportunity due to risk/reward for the criminal in that they will most likely get caught, and witnesses will see them and turn them in, therefore they keep going and look for other opportunities, and safer locations to do their criminal activity. That makes sense right? Well, that's why a well-lit facility works.
Now then, with high energy costs which may in fact triple in the upcoming years due to more regulations on coal-fired plants and subsidized alternative energy - keeping a bright lighted facility may be a problem. Perhaps, that's why more and more of us are going to LED lighting to save both energy and money, and collect some tax breaks to boot.
Nevertheless, there is an on-going battle running in many urban areas and big cities with regards to the proliferation of LED Billboards. The opponents of these billboards have shown that they are highly distractive to motorists and cause more pedestrian, bicycle, and multi-car accidents - the research appears to confirm this, although some of that could indeed be due to the increase of text-messaging while driving, compounded with the billboard distractions - time and more research will tell.
Indeed, there was a very interesting segment recently on KCET Los Angeles News titled "Bright Lights, Big City" by Reporter Judy Muller, Producer Karen Foshay, and Editor Alberto Arce which noted that in the long ongoing battle in Los Angeles' Westside against LED Billboards there is a new challenge; human health. The segment starts with this comment;
"Light pollution may be a more serious concern than you think. New evidence suggests that a lack of darkness in our urban night skies contributes to air pollution, making it a matter of public health. Yet Los Angeles keeps rolling out bigger, brighter signs."
Will local neighborhoods ask retail stores to also curtail their brightness? Will local governments step in and create more regulations? If so, that will mean fewer sales in the evenings, thus, hurting business. Perhaps fewer patrons will wish to wonder very far from their cars when pumping fuel at gas stations. That means fewer trips into the gas station c-store, which will mean fewer sales on high-profit impulse items.
Is this a future threat to local retail businesses?
It very well could be.
For those small businesses who have signed agreements with Billboard Companies sporting large LED Multi-media Billboards, that could cost a few bucks each month in rental or lease revenues from those Billboards in the future. Either way, this could be a future threat to the industry, albeit not a game changer, it might still slightly alter the dynamics and cost your small business night time revenues. I hope you will please consider all this and think on it.
Lance Winslow is the Founder of the Online Think Tank, a diverse group of achievers, experts, innovators, entrepreneurs, thinkers, futurists, academics, dreamers, leaders, and general all around brilliant minds. Lance Winslow hopes you've enjoyed today's discussion and topic. http://www.WorldThinkTank.net - Have an important subject to discuss, contact Lance Winslow.
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